Eye Love was an interactive experience that generated a one-of-a-kind, animated work of art from participants’ eyes. It was the centerpiece of a 60-foot-long installation that ran for three days on the New York City High Line. The goal of the campaign, led by Shire Pharmaceutical, was to raise awareness of dry eye disease and drive people to their doctor for information and treatment options. In addition to the High Line event, there was a companion web app and a mobile version of the experience that travelled for over a year after the initial activation.