VISIT MARETIME BAY | HASBRO

To promote the My Little Pony Make Your Mark Netflix show, we brought the beloved franchise to Roblox and helped Hasbro and Entertainment One meet millennial parents and their kids where they already play. Using the actual 3D models from the show, we recreated the town of Maretime Bay and the “Mane 5” star characters, Sunny, Izzy, Hitch, Pipp and Zipp. We also designed mini-games where players could help the "Mane 5” in a series of challenges suitable for players of all ages. These games were easy enough for young players to learn but rewarded repeated play and deeper engagement. To encourage self-expression we created a pony builder that transformed player avatars into a pony and allowed them to customize hair, fur, hoof and eye color and to add cool accessories, all earnable through play in the experience. The experience was refreshed twice with environmental changes, new items and gameplay modifications to reflect Halloween and Winter Holidays. The experience embraced creativity, non-competitive play and was well received by over 7.4 million players.