For their ACG (All Climate Gear) line, Nike wanted to highlight the many amazing outdoor spaces in and around New York City. They sought to connect with New York City youth, inspire them to get outdoors and make nature their own, while also driving them to the Nike app for supporting content. I helped concept and create a short video piece for social media that was humorous and uplifting. Shot on 16mm film, the look and feel was purposefully analog to underscore the warmth and beauty of nature and to align with ACG's non-digital brand ethos. I helped flesh out the initial concept and wrote the entire spot. It was viewed over 11,000 times on the NikeNYC instagram feed and has garnered overwhelmingly positive reviews. This first video was created with the hope of launching a potential full content series.