Google’s Project Re: Brief campaign reimagined the greatest television commercial of all time. Using cutting edge digital tools, the classic Coca Cola hilltop ad was updated with custom-built web connected vending machines to send a Coke and a message of friendship to someone across the globe. Multiple custom fabricated machines were created and installed in locations on three continents. Video shoots were held in Buenos Aires, Argentina, and Cape Town, South Africa and the project was demonstrated live during Google's keynote at the SXSW Interactive festival.